Starting from 13 July 2008, a radio program - Hong Kong Ki Shaam was jointly launched by RTHK Radio 3 and the Constitutional & Mainland Affairs Bureau, Hong Kong SAR to promote multi-culturism in Special Administrative Region.  It also aims at strengthening the sense of belonging of the ethnic minorities in Hong Kong,  but at the same time retaining their cultural identities and differences.  This is in continuation with the earlier Urdu radio show Hong Kong Ki Shaam Pakistan Kay Naam launched on Metro Radio Hong Kong in November 2004 which ended in June 2005 and was re-launched on Commercial Radio Hong Kong as Hong Kong Ki Shaam Aap Kay Naam from June 18, 2005.

The program is hosted by Mr. Abid Ali Baig, who is a poet, writer and a banker by profession, has an experience of broadcasting for over 35 years in Pakistan, Kenya and Hong Kong.  The programs comprise mainly music, news, sports, Urdu literature, poetry, current affairs and community services related to the respective ethnic group; local celebrities from the ethnic group are also invited to talk about their own culture and their assimilation into the Hong Kong community.

The program is among the government initiatives to enhance the ethnic minorities' sense of belonging to Hong Kong while retaining their own cultural identities.  An equally important objective is to promote multi-culturalism in Hong Kong.